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Our work at BeSpoke AI Stylist was recently highlighted by The Tribune, recognising our approach to tackling one of fashion retail’s biggest challenges personalisation at scale. The feature focuses on how our AI powered styling platform goes beyond recommendations to act as a true digital stylist, helping users make confident outfit decisions based on who they are, what they own, and where they are going.
The Tribune coverage also sheds light on how our styling first technology benefits both consumers and brands by reducing mismatched purchases and improving post purchase outcomes. By combining wardrobe awareness, fit indicators, and usage context within a single system, the platform is positioned as a practical solution to high return rates and inefficient targeting in fashion ecommerce. The feature reinforces our direction as we continue strengthening our AI models and building meaningful partnerships across the fashion ecosystem.
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